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 OffHollywood opens East Coast RED Service Facility
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PostPosted: Wed Jul 29, 2009 1:37 pm    Post subject: OffHollywood opens East Coast RED Service Facility Reply with quote

Agency Contact:

Netra Ghosh
Wall Street Communications
Tel: +1 801-266-0077
E-mail: netra (at) wallstcom.com
Offhollywood Contact: Mark L. Pederson CTO/Co-Founder

Tel: +1 212-260-8400


Offhollywood Opens East Coast’s First Authorized RED Digital Cinema Camera Rental and Service Facility

Brand-New Facility Boasts RED-Certified Technical Service Staff, Offers Latest in RED Technologies and Accessories

NEW YORK — July 28, 2009 — Leading digital cinema company Offhollywood today opened the first authorized RED Digital Cinema camera rental and service facility on the East Coast. Occupying a floor in Offhollywood’s Soho building, the exclusive facility gives filmmakers convenient access to the latest RED camera technologies and accessories, complemented by full technical support and workflow consulting. Services include all East Coast camera repairs, LCD and EVF repairs, full factory calibration, and R3D data recovery.

“We’re committed to providing the specialized service required in today’s market and to offering all the specific tools that enable directors and producers to take greatest advantage of RED camera workflows,” said Offhollywood's CTO/Co-Founder Mark L. Pederson. “Our RED camera rental and service facility features brand-new, bleeding-edge gear, as well as rigorously trained and certified technical staff who provide top-notch service for RED camera owners. We stock the newest releases from RED Digital Cinema, and we’ll continue to dedicate tremendous energy to tracking, testing, and supplying the best third-party systems that play in exciting ways with RED technology.”

Offhollywood specializes in production and post services for RED digital cinema — supplying equipment and technical support, providing dailies and media for editorial review, and performing finishing work. The company began its RED camera rental services with the first two RED One production units ever manufactured, and investment in a dedicated rental and service facility represents the continuing support of RED projects of any size and complexity. Working closely with RED Digital Cinema, Offhollywood’s RED-certified service staff maintains a high level of expertise in repairing RED systems.

“Offhollywood has been an incredible ally to RED since before day one, and the feedback we get every week from customers who have worked with the company is incredible,” said Jarred Land, Fire Chief at RED Digital Cinema. “From the very beginning, Offhollywood has been a valuable partner in providing RED users with the equipment and functionality they require, and we’re confident in the company’s ability to provide excellent repair and rental services.”

The new RED camera rental and service facility is an extension of Offhollywood’s RED-focused post-production facility, complete with a digital cinema theater, scheduled to open in August.

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