|RedCam CentralSite Admin
Joined: 14 Dec 2006
Location: Los Angeles
|Posted: Sat Jun 13, 2009 7:17 pm Post subject: New RED policy re: product announcements
Jim Jannard today announced that RED is shifting it's strategy for future product announcements:
"We don't have the best track record of making projected release dates. In many instances, we announce something and then frustrate our customers by being late. We now find ourselves not wanting to talk about a lot of things currently in development. But you should know that there are a ton of things going on behind the scenes.
We recently asked for "test pilots" to try out our new color science. About a week later there is a build for everyone to work with. Then, soon after, there is a full download package called Build 20 available. This seems like a much better approach to "announcement and release" compared to our old way of doing things.
If we feel fairly certain of hitting our targets in a timely fashion, we'll tell you about it. RED Rocket is an example.
But going forward we are not likely to announce or give out dates of things we are working on until just before they are ready. The exception would be something we need a lot of customer feedback on (like Scarlet & EPIC)... but even then we'll try to get closer to completion before talking about it and asking for feedback.
We really appreciate our customers and their patience with us as we are building a camera company from scratch. It has been much more complicated and difficult than ever imagined. We are always trying to find ways to improve our business. That includes how we communicate with our partners and customers."
RedCam Central Founder
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