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Jim Jannard of RED released this info earlier today online:

When we pulled the trigger just under two years ago, we hoped that we would sell 500-1000 cameras the 1st year of production.

We have pre-sold just about 3000 cameras, but the orders are coming in more regularly now that we have released REDCINE and people are having success in the field shooting RED (like Soderbergh). We now anticipate about 5000 for the 1st years production. It might go over that, but we can up production as needed starting in March. This would account for our "about 500 per month" production runs starting this month.

Part of the reason that we are selling more than we originally thought is that the camera is so much better than we imagined two years ago. There was no 4K to Compact Flash back then. REDCODE didn't exist. And we didn't dream that the Mysterium sensor would be this good.

Thanks to all that believed in us NAB 2006. We are working hard not to let anyone down.

jim