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 RED... looks great, looks not so great. Why?
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RedCam Central
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Joined: 14 Dec 2006
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Location: Los Angeles

PostPosted: Sun Dec 13, 2009 2:26 pm    Post subject: RED... looks great, looks not so great. Why? Reply with quote

This message was posted online by RED's Jim Jannard recently:

"Some of you have figured it out. Some have not. Some see RED as an ISO 160 camera, some an ISO 320 camera and some comfortable to shoot ISO 1000. Some see low dynamic range, some high. Some get noise, some do not. Why the difference?

RED needs to be rated and exposed properly. Then it needs to be sent through post properly. With many ways to do each, it can be confusing. Some have gotten it right and some have struggled.

We recognize the need to simplify the process... from exposure through post. And we are working on it. We believe that we will present a new way to look at shooting RED early next year. An exposure methodology that works and a new post workflow (color science) that makes it near impossible to screw up. Easy as 1,2,3.

These are exciting times at RED. We really appreciate our customers and those brave enough to shoot RED. We believe that everything we do (and have done) can be done better. We stay awake at nights working on new solutions to make shooting RED easier and and with better results.

Thanks for your support."

Casey Green
RedCam Central Founder
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